UX Research & Interaction Design

Hello,
I’m Izzan.

I help teams stop guessing
about their users.

7+ years across Indonesia, Finland & Europe — turning research into designed experiences that make insight impossible to ignore.

What I do
01 Discover — Understand the terrain
Qual interviews, ethnographic observation, co-creation workshops.
In-depth interviewsEthnography Co-creationDiary studies
02 Synthesise — Patterns into systems
Affinity mapping, logic models, frameworks.
Logic modelsAffinity mapping Experience GoalsSystems mapping
03 Design — Make insight interactive
Interaction design, game mechanics, prototype systems.
FigmaInteraction design Game mechanicsAI-assisted prototyping
Selected Works
01
Reveal Accommodation Partner Perception Towards OTA
Tiket.com
UX ResearchGenerative
Understand how hotel partners emotionally perceive their OTA partnerships and what shapes those perceptions.
Reveal Accommodation Partner Perception Towards OTA
02
Promo Perception Research
Tiket.com
UX ResearchPrototype
What makes users perceive a promo as 'best value'? Turn that insight into a daily decision-support tool.
Promo Perception Research
03
Design Research Planning Boardgame
Aalto University
GamesUX Research
Help designers plan and communicate research processes in cross-disciplinary teams engagingly.
Design Research Planning Boardgame
04
Establishing Conversation Through Pictures — Conpic
Fjord / Accenture
UI/UX Design
How could AI and IoT improve independent living for disabled people?
Establishing Conversation Through Pictures — Conpic
05
Situational Awareness Platform for Harbor
Rolls-Royce Marine
UI/UX Design
Create a digital platform merging data sources and providing harbor information intuitively.
Situational Awareness Platform for Harbor
About

I work at Tiket.com, previously at Wärtsilä (Finland) and Labtek Indie. Background in Industrial Design (ITB) and Collaborative & Industrial Design at Aalto University, with a Games Design minor.

My strongest work is where research meets play: building experiences that let stakeholders discover insight rather than just read it.

Currently Tiket.com — UX Research & IxD
Education Aalto University · ITB
Experience 7+ years · Indonesia, Finland, Europe
Tools Figma · FigJam · Miro · Claude
Methods Qual research · Co-creation · Game mechanics · Interaction prototyping
Contact

Have a research challenge
that needs a designed answer?

zzazabs@gmail.com↗ LinkedIn — Izzan Bacharrudin↗
Open to collaboration & consulting

Research projects · Interactive reports · Gamified systems · Workshops

Selected Work

Cases across previous work of research and design.

  • Reveal Accommodation Partner Perception Towards OTA
    Reveal Accommodation Partner Perception Towards OTA
    Tiket.comUX ResearchGenerative
    Understand how hotel partners emotionally perceive their OTA partnerships and what shapes those perceptions.
  • Promo Perception Research
    Promo Perception Research
    Tiket.comUX ResearchPrototype
    What makes users perceive a promo as 'best value'? Turn that insight into a daily decision-support tool.
  • Design Research Planning Boardgame
    Design Research Planning Boardgame
    Aalto UniversityGamesUX Research
    Help designers plan and communicate research processes in cross-disciplinary teams engagingly.
  • Establishing Conversation Through Pictures — Conpic
    Establishing Conversation Through Pictures — Conpic
    Fjord / AccentureUI/UX Design
    How could AI and IoT improve independent living for disabled people?
  • Situational Awareness Platform for Harbor
    Situational Awareness Platform for Harbor
    Rolls-Royce MarineUI/UX Design
    Create a digital platform merging data sources and providing harbor information intuitively.
←

Select a project
to see details

GamesUX Research
Design Research Planning Boardgame
Aalto University
Goal
Help designers plan and communicate research processes in cross-disciplinary teams engagingly.
Outcome
A boardgame using logic model principles — 3 prototype iterations with students & professionals.
Method
9 interviews across Finland & Indonesia · 4 design drivers · 3 prototype iterations · Playtest sessions.
Impact
Helped designers visualize research step-by-step and communicate plans across disciplines.
The Story

Designers struggle to plan research clearly and communicate it to cross-disciplinary teams. 9 interviews across Finland and Indonesia surfaced 4 design drivers: timeline clarity, mutual understanding, communicating process, and guiding research conduct. The boardgame uses logic model principles, wild cards, method cards, and research-phase tiles — making learning playful and collaborative.

Exploration

Personal work, side projects, and curiosities outside of client work.

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The Lab Brand System
PersonalDesign SystemsBranding
Visual identity and design tokens.
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Portfolio Prototypes
PersonalWeb DesignPrototyping
Iterative explorations of how a portfolio can work as a system.
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Research as Experience Design
MediumWritingUX Research
An essay on why research outputs should be interactive.
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densasa EP 01
Spotify / BandcampMusicSongwriting
Debut EP under the alias densasa.
Writing

Thoughts on research, design, and the space between them.

In Thoughts

Research as Experience Design

Most research reports are written to be filed, not read. The best ones are designed to be experienced.

 2 years ago 4 min read
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In Tips

The Gamification Problem

Most gamification fails because it adds points to things that were never games. Real game design asks different questions.

 2 years ago 3 min read
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The Story