In Thoughts
Research as Experience Design
Most research reports are written to be filed, not read. The best ones are designed to be experienced.
no image
UX Research & Interaction Design
Hello,
I’m Izzan B.S
Bridging user needs and business goals through
research-driven product design.
research-driven product design.
What I Do
01
Discover
Qual interviews, ethnographic observation, co-creation workshops.
02
Define
Affinity mapping, logic models, experience frameworks.
03
Design
Interaction design, game mechanics, prototype systems.
Selected Works
01
Reveal Accommodation Partner Perception Towards OTA
Tiket.com
02
Promo Perception Research
Tiket.com
03
Design Research Planning Boardgame
Aalto University
04
Establishing Conversation Through Pictures — Conpic
Fjord / Accenture
05
Situational Awareness Platform for Harbor
Rolls-Royce Marine
About
Selected Work
Cases across previous work of research and design.
- Reveal Accommodation Partner Perception Towards OTAUnderstand how hotel partners emotionally perceive their OTA partnerships and what shapes those perceptions.
- Promo Perception ResearchWhat makes users perceive a promo as 'best value'? Turn that insight into a daily decision-support tool.
- Design Research Planning BoardgameHelp designers plan and communicate research processes in cross-disciplinary teams engagingly.
- Establishing Conversation Through Pictures — ConpicHow could AI and IoT improve independent living for disabled people?
- Situational Awareness Platform for HarborCreate a digital platform merging data sources and providing harbor information intuitively.
←
Select a project
to see details
The Story
Exploration
Personal work, side projects, and curiosities outside of client work.
image placeholder
The Lab Brand System
Visual identity and design tokens.
image placeholder
Portfolio Prototypes
Iterative explorations of how a portfolio can work as a system.
image placeholder
Research as Experience Design
An essay on why research outputs should be interactive.
image placeholder
densasa EP 01
Debut EP under the alias densasa.
Writing
Thoughts on research, design, and the space between them.
In Tips
The Gamification Problem
Most gamification fails because it adds points to things that were never games. Real game design asks different questions.
no image
Interactive Research Zine
IBS Zine
Research published as a digital zine. Each issue is a designed artefact — not a document.
Issue —
—
— / —
← → keys · esc to close